العثور على المقرر الدراسي

بالطبع اللقب:

بكالوريوس التجارة (الإدارة والتسويق)

الجهة المانحة:

Curtin University Of Technology

تاريخ البدء:

مارس

المناهج:

The modules are Accounting 100; Economics 100; Marketing 100; Business Law 100; Business Information Systems 100; Management 100; Economics (Macro) 101 / Consumer Behaviour 102 / Communications in Business 201 / Integrated Marketing Communications 202 / Public Relations (Principles) 201; Organisational Behaviour 200; Environmental Issues in Business 201; International Marketing 250; Marketing Research 200; Human Resource Management (Overview) 200; Sales Management 230; Strategic Marketing 310; International Management 375; Marketing (Professional Practice) 300; Entrepreneurship 300; Retail Marketing and Distribution 311; Strategic Management 311; Managing Change 300; Business Ethics 300; Marketing of Services 311; Business Capstone 301.

التكلفة:

1872.50 دولار سنغافوري لكل وحدة

المدة:

1.4 الأعوام

النمط الدراسي:

بدوام كامل,غير المتفرغين

وصف المقرر التعليمي:

This programme is jointly offered by Marketing Institute of Singapore and Curtin University of Technology. It is designed for students to develop strengths in two complementary but distinct areas, thus enriching employment opportunities and enabling the development of understanding of a variety of multi-cultural perspectives. Graduates of the programme are employed in a wide variety of organisations in both public and private sectors. They will have the working knowledge of the frames of reference, models, concepts and language of marketing management and marketing information systems. Students will be aware of the concepts useful to marketing analysis and decisions drawn from the fields of behavioral science, quantitative techniques, economics and finance. It helps to understand the role of product, place, promotion and price in marketing, planning and strategy formulation, and familiarity with computer software including the use of statistical packages for analysis of market data.

متطلبات القبول:

Applicant should possess either at least two GCE 'A' level passes (minimum 5 points) or equivalent, or a three-year full time diploma in a non-business related study from the polytechnic institutions. All other qualifications will be assessed on a case-by-case basis and non-business diploma holders from the local polytechnics are eligible for exemptions of up to four modules.

تفاصيل التقديم:

Applicant must submit full time programme application form with S$53.50 non-refundable application processing fee. They application fee can be paid by cheque, cash or they can make payment through NETS and credit cards. Along with this, they must submit certified true copies of educational certificates/degrees/diplomas; and two passport-sized photographs. The completed application forms and supporting documents should be submitted to: Marketing Institute of Singapore Training Centre, International Students’ Department, 10 Raeburn Park, Block C Singapore 088702.

على الرغم من أن Hotcourses لا يدخر جهداً لضمان صحة بيانات المقرر التعليمي، إلا أن كافة تلك البيانات تعد مؤشرات فقط حيث أن بيانات المقررات التعليمية عرضة للتغيير. الرجاء مراجعة كافة البيانات مع Marketing Institute of Singapore.